PROMOTIONAL PRODUCT BRANDING INFORMATION
Many different branding technologies are available and you will see which ones are suitable for each product under the “Branding Options” heading located beside each product.
Below is a handy guide that briefly describes each option and its branding capabilities.
Pad Print: Pad printing uses a silicone pad to transfer an image to a product from an etched printing plate. Pad printing is one of the most practical and popular ways of branding promotional products due to its ability to reproduce images on uneven or curved surfaces and print multiple colours in a single pass. Close PMS matches can be achieved on white surfaces but as the colour of the product gets darker the ability to match PMS colours diminishes.
Screen Print: Screen printing involves forcing ink through a mesh screen with a squeegee onto the product or substrate and it is excellent for large print areas on "at or cylindrical objects. Close PMS matches can be achieved on white surfaces but as the colour of the product gets darker the ability to match PMS colours diminishes. Screen printing is best suited for spot colour reproduction and is not recommended for logos with half tones in them.
Laser Engraving: Laser engraving gives a permanent finish and creates a higher perceived value than direct printing. It is ideal for metal and glass items and because it is a digital process can be used for personalising products with individual names. Di!erent materials produce different effects when engraved and if you are uncertain about the engraved finish
you can expect to receive please ask for a pre production sample.
Resin Coated Finish: Resin coating an image produces a stunning 3 dimensional effect and elevates the perceived value of any product. Most commonly vinyl labels are resin coated which produces a very durable weather proof label that is almost indestructible. Resin Labels can be printed in full colour and used very effectively to brand a large variety of products. As they are digitally printed only approximate PMS colour matches are possible.
Full Colour Label: Full colour labels are used for products with substrates that are difficult to print successfully with any other method. Full colour labels are either printed with a digital inkjet printer if they are vinyl or a digital printing press for paper labels. Only approximate PMS colour matches are possible with digital printing. Full Colour Heat Transfer: Heat transfers are printed and cut to shape on a digital inkjet printer and then heat pressed onto the product to give a permanent bond. This process is commonly used to reproduce full
colour images on textile surfaces and bags. Only approximate PMS colour matches are possible with digital printing.
Sublimation: Sublimation is achieved by heat transferring a digitally printed full colour image from a paper transfer onto the product. This process can reproduce stunning, vivid, full colour graphics but there is limited control over the colour outcomes which makes reproducing PMS colours very di$cult and in some cases impossible. Only certain surfaces and materials can be branded with sublimation printing.
Digital Media: This production method is used for printing media such as paper, vinyl and magnetic material used in the manufacture of labels, badges and fridge magnets etc. Both digital ink jet and digital printing presses are used in the production of digital media. It is difficult to reproduce PMS colour matches with digital printing.
Direct Digital: Direct to product digital printing involves the transfer of ink directly from the print head of a special ink jet machine to the product and can be used to produce full colour printing on flat or slightly curved
surfaces. It is difficult to reproduce PMS colour matches and some colours including metallic gold and silver are impossible to achieve. One big advantage of direct digital is that these machines can print a layer of white ink under the copy making them ideal for branding coloured products.
Kiln Fired Decal: Kiln fired decals are transfers printed with a ceramic ink that are applied to coffee mugs and glassware which is then fired at high temperatures in a kiln. The advantage of kiln fired decals is that the print becomes part of the surface and is permanent. They are also good for decorating mug handles and the inside lip as well as producing larger print areas on irregular shaped mug